Commitment Management in Achieving Social the responsibility

"The modern man is the missing link between apes and humans."

Anonymous

Increasingly it is mandatory that modern management is committed to the company where its services, to manifest social responsibility (CSR) to his environment, consumers, personal, for it is necessary that management step to the emergence of a new organizational culture approach that includes all those actions, precautions that may lead to effectively manifest social responsibility, according to the reality of the scenario in which they operate.

There are some SMEs have neglected much that its management, are fully identified with the scope, achievement, impact generated by the exercise of their functions in achieving the goals, mission and vision that the company shall without ever neglecting social responsibility. But others have given guidelines to see if you can realize the fulfillment of social responsibility.

When we stand on social responsibility, we consider among many contributions in this area, which gives us Benedicte Bull, commenting on this, it is argued that to advance an analysis of CSR as a development tool should include a third perspective: of political economy, that in the Venezuelan case is significant at this time. The hypothesis which is part of CSR behavior depends on two aspects: a) that is related to the economic sector and industry to which they belong and b) that comes from the relationships between the state and companies. We conclude that despite the exaggerated CSR literature should be studied further and analyze the State-enterprise, here only has proposed the inclusion of political economy but it is in analytically clarify why some companies take more social responsibility other.

Benedicte said not surprising that the idea of ​​"corporate social responsibility? (CSR) is now adopted by many of the actors and sectors of the international political context. Many groups, both activist movements, such as major participants in the business community, financial institutions and development agencies see it as a way to improve the quality of life of people. At the same time you can achieve environmental protection.

In the Latin American context, CSR has been launched as a tool for competitiveness and development (Vives, 2004, Peinado-Vara, 2004). The two dominant theoretical perspectives in the debate on CSR are on the one hand, business ethics, and other business management. Under the first theoretical perspective discussed the ethical arguments for and against the idea that companies have a social responsibility that goes beyond producing a surplus and to comply with the law. Under the second theoretical perspective, the most important purpose of taking a social responsibility, not only has an ethical aspect, but also good business. So the debate has to do with methods to include CSR in business operations.

Benedicte appointment must be remembered that the roots of CSR are in Judea laws pre-Christian time (Klausen, 2000). Others have found information on corporate governance in the archives of the United States between 1950 and 1960 (Melling and Jensen, 2002). That social responsibility was seen as a moral obligation and personal responsibility of the owner of the company (Bowen, 1953; Davis, 1963).

CSR means the practices of the corporation as part of corporate strategy, complementing and supporting the major business activities, seeks to prevent harm and promote the welfare of "stakeholders? (Customers, suppliers, employees, financial, community, government and the environment) through compliance with rules, regulations and voluntarily go beyond them? (Vives, 2004:1).

Definitely, it should be noted that given the political realities currently facing Venezuela's no denying that caused affectations in the business sector, making many companies do not continue their operation, and others have to re-engineer their operations, administrative systems to meet the new challenges that the current government has decided to take his socialist revolution, forcing the Venezuelan management, especially SMEs, are located more in the role, commitment to be followed in relation to social responsibility to provide pro- all and make it a reality

In an interesting paper about it, published in Money 181 is said, a pleasant surprise to discover that the majority of Venezuelan and foreign companies with a presence in the country develop multiple programs to support the noble causes for the dispossessed, the environment and health and education of children.

Admittedly, the article cites that the important and positive is that if corporate social responsibility in Venezuela, which can be felt in concrete, built schools, maintenance of green areas for recreation, in donations to hospitals that serve children and communities with fewer resources, to support those affected by AIDS or cardiovascular problems, stimulating the creative abilities in order in the fellowship which is verified in results for a better country.

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