Simply e-marketing (I / II)

The degree of humanity of a man is measured by the extent and intensity of his love for mankind. Ashley Montagu Introduction It is up to all those who today are still on this planet Earth, distributed in the countries involved, enjoy the advancement of science, technologies trona increasingly dynamic, innovative giving way to new lifestyles, to behavior perceived by our predecessors ever. Just one of those advances were manifested in all their computing technology that has given life to what has been called e-marketing, a topic on this occasion for us to analyze, highlighting their relevance, scope, and impact it has generated for both businesses, and consumers. This definitely as someone mentioned, the way to marketing has also changed and the means to do likewise changes. Young people are becoming ever more with technology than with the new generations of media tradicionales.Las find just what you want on the Internet, rather read a book on the Internet or "wasting time on instant messaging applications? to read a physical book respect, Ana Martinez believes that one of the important facets of the Internet today is to redefine commerce and traditional patterns of consumption and e-commerce has affected financial management, business and consumers.

Has not been easy to convince many that the net buying is safe, but the flood information and the birth of an interesting offer from the companies have forced many to leave behind the taboo and off to explore the wonderful world of electronic purchases. Considerations, scope, impact There is much information on the relevance, electronic marketing may also be referred to our e-commerce environment. On this, the participant Ana Martinez, Chair of the graduate program marketing specialty quality management and productivity of Faces at the University of Carabobo, Valencia, Venezuela, in an open forum on the subject gives us obviously there are different ways to define e-commerce in this regard Liscano (1997), defines it as "the way in which commercial transactions are conducted through cyberspace?, for its part BT Electronic Commerce Innovation Center (2004), referred to as" the availability of a business vision supported by advanced information technology to improve efficiency and effectiveness within the business process ", while for Requena (2004) is nothing more than" any form of commercial transaction, in which the parts interact electronically instead of by exchange or direct physical contact?.

Grouping these definitions must then e-commerce is a modern methodology for doing business, in which the parties interact electronically rather than in the traditional way with physical exchanges or direct physical treatment.

Indicates that the online marketing includes traditional marketing theories mimas but highlights differences through the incorporation of technology and communications at all levels. Specifically, highlights wonderl.com, we can say that e-Marketing are all marketing activities involving the use of the Internet. E-mail, Web or other technology that allows us to convey a marketing message to a target group-mail Marketing is attractive and complementary to any strategy for several reasons: Low cost of implementation. The scope versus investment are favorable compared with other mediosSu incredible measurement capability lets you know the true effectiveness of any campaign to instanteY, more importantly, its unique property of interactivity make it half-way in spite of these differences and beliefs, the same fundamental principles of marketing apply in the electronic world. While advertising and promotion are two of the most frequently exploited, these are just the tip of the iceberg in the world of online marketing possibilities. Additionally, it is necessary for your company to enter the technological complexities to begin to get benefits to all high-impact tools for online marketing. Very significant is the comment that adds Ana Martinez when he reminds us, it is considered that the growth of electronic commerce is not an isolated phenomenon, but in fact, occurs as a result, at least, the combination of 3 things fundamental technological change, changes in the mentality of society and given favorable behavior by legislators and politicians (De la Guardia, 2003).

That's why e-commerce, says De Rivera (2000), can be subdivided into four different modes as those involved: Company - Business (B2B) companies that use a network to order purchase orders, receiving and making charges payments. That is, when buying and selling of goods and services takes place between companies. Business - Consumer (B2C) can be compared to the retail sale electronically. This approach has been widely accepted and expanded upon demand, thanks to the advent of the World Wide Web. In short, it's sale to the end user, which has expanded due to the existence of shopping malls or portals on the Internet, offering all kinds of consumables. Business - Management: covers all transactions between companies and government organizations. This form is just starting, but may grow rapidly if governments use it to their operations. Consumer - Administration: while both categories grow business to consumer and business-management, government electronic interactions may extend to areas such as pension payments, rates autoasesoramiento returner, tax payments, among other services to employees public. Ana Martinez definitely tells us, the benefits or advantages for the client can translate into access to information, this due mainly to search for information is initiated and controlled by the same customers and therefore marketing activities are more customer-driven activities that offer traditional media.

It also facilitates the comparison of market research and, given the performance of the web that can accumulate, analyze and manage large quantities of specialized data. For businesses, this lowers marketing costs, so can offer a better price to their customers and, in fact, should be so with such a high number of suppliers (increased supply), prices tend to bajar.El Web business use reduces errors, time and cost overruns in the treatment of information. Providers reduce their costs to interactively access the database offers opportunities, send them by the same means, and finally, review the same way the concessions, in addition, facilitates the creation of new markets and segments, the increase in generating sales advantages, easier to enter new markets, especially in geographically remote, and achieve faster. Currently, most companies use the Web to inform customers about the company, apart from their products or services, both through internal communications with other companies and customers. However, the interactive nature of Web offers other benefits leading to develop relationships with customers.

This potential for interaction facilitates relationship marketing and customer support, to a point that never have been possible with traditional media by e-mail Marketing is so effective (when executed correctly) and so inexpensive that has emerged support an entire industry. The email marketing, a new millennium counterpart to traditional direct mail offers sorting capabilities allowing customers unprecedented customize messages to attract different groups of customers and get response rates much higher. (To be continued ...)