How to advertise on Facebook

"For advertisers, a market difficult to pass. So many people in one place and at the same time. Merchants and advertisers see something like this and it is as if their dreams have come true. It has an outer glow that seems to say: Come to us. We have the numbers. "

The numbers are important in a marketing campaign. You can not manage what you can not measure. However, in the Facebook world some of those numbers have become problems. The reason is that Facebook introduced a new advertising platform, a platform bringing together the numbers not everyone feels comfortable or agree. So how to advertise on Facebook.

It has to do with numbers and demographics. Demographics tell advertisers who and where your potential customers. When millions and millions of users register their personal information on a social site, suddenly all demographic research becomes far easier than ever before.

But do not notify users or are given the opportunity to completely exclude the platform, and there will be a huge backlash of opinion. In the space of a month, the site can go from "You have not tried that yet?" to "recuerdars that everyone liked?".

Online advertising drives online development. We are all aware of this, and, to some extent, we have all come to accept this. So much so that we hardly notice it.

Here's a quick thought experiment. Do you consult your email this morning? Did you check every day? It's a fairly common practice. Did you know that there are ads everywhere in your post? We all know they are there. Flicker, very creative colors and titles in bold. They are always close ... only on the periphery of our vision.

Now, do you remember one? Do you remember what they were selling?

My guess is probably not.

Online advertising is the epitome of-sale at the moment. If the pretty colors or a particular text catch your attention then, just do click it. But that means that the truth is that we must rely heavily on the momentum that exists in pure demographics.

Facebook is the latest in a line of platforms that are trying to offer the opportunity to receive targeted advertising. Is not that nice? We will use your personal information to provide targeted advertising, because we have to announce, so it might be for things that have given us evidence that you like. Oh, and you could sell your information to others, so they can share the opportunity.

But at least have given us the opportunity to receive ads we want to see.

Wait a minute. Will he announce that we see?

Is the personal information is used to determine the likes and dislikes?

Let's face it. Nobody wants the publicity. And the deployment of a platform for advertising and promoting as well as beneficial to a user base is not fool anyone. And in the wake of the backlash from this platform, Facebook has changed some of its policies and made it easier to opt out or outside the program.

And what about regular online advertising in social media like this? Is it effective? Do the demographics reduce the dependence on impulse? Or are the users of social sites so focused on the content of advertising that do not even register on them?

Studies have shown that the common user trends lean toward the latter. Click rates per page views on Facebook (and other social sites) are extremely low.

It seems that people are too busy with socializing to even make impulse clicks.

Does that mean that it is necessary to consider social media in your online advertising campaign?

Not at all. While there are arguments flying over the staying power of Web 2.0 applications, and if we are on the verge of another bubble bursting, that is irrelevant to the current debate.

In the here and now community works. Advertising can not, but advertising is not your only option in these networks.

The community works because people feel they have your interests in mind, not just yours. Community is about communication, and that might be the best advertising you can expect.

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