The absolute basics of SEO

Search engine optimization is the process of maximizing the ranking of you site in search engine listings. The most important factors to consider to achieve a high ranking are: the keywords used, title, description, the text of your site, and others offer links to your site.

To begin selecting keywords, consider what words and phrases that people are trying to reach will be searching on. When placing keywords in the keyword tag, it is best to use the steps rather than individual words. Nearly all the individual words are in widespread use, so do not tend to produce high rank. Keyword phrases can be better tailored to your business. Moreover, since the phrase searches produce fewer results, people are more likely to search on them. It 's also a good idea to produce a list of keyword phrases for each page of your site. If you need to include hard to spell words, it's a good idea to include some common misspellings of those words as well.

The title is just as important, if not more important, the key words. Most search engines place the highest level of importance of words in the title in the calculation of the ranking. We recommend placing your most important keyword phrases first in the title, as some search engines limit the number of characters allowed. Make your title a readable sentence, as this is the first text that will appear for your listing on the results page. One thing you should avoid doing is simply listing keywords. This could be considered as spamming by the search engine with keywords, and can lower the search ranking, or even get your listing removed from the site. As with keywords, it's a good idea to give each page a unique title.

In your description you should once again be using your best keyword phrases. In this case, you can use more of them, since search engines will give you typically around 1024 characters for the description, but will only give about 50 to 80 for the title. Also in this case, put the keywords near the beginning of the description is as sense.

In the text of your site should make use of, yes, you guessed it, your keyword phrases. Also include any text you have used in other tags such as meta tags, alt tags, and headings. Having a lot of content helps as well. A minimum of 200 words per page is recommended. Having many pages of content also increases your rankings.

Having many links to other sites which is another good way to increase your search rankings. Both the links themselves and the results will help to increase traffic. Also, having bloggers link to your site is a good idea.

Although these practices will increase your rankings, there are some design elements that can interfere with your research posts. These include frames, dynamic URLs, Flash, using image maps for navigation and the use of JavaScript for navigation. In addition, there are some practices that relate to the search engines as spamming, and these practices will get you permanently removed from the site. These include using keywords in your meta tags that do not relate to the page content, using multiple instances of the same tags and keywords in the text listing of your site.

This is only the briefest introduction to Search Engine Optimization. A book available on this topic is Search Engine Visibility, by Shari Thurow. Software packages that can help you with SEO activities include SEOToolSet Bruce Clay and Web CEO Web CEO. If you prefer to have someone else do the SEO for you, Marinerblue is ready to help for free with your domain. Ws.

Regards,
Matt ......