The Top Ten Public Relations Errors that are dangerous to the health of your Media Relations

Develop and maintain strong healthy relationships and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your "PR Doctor" and other professionals must adapt to the growing importance of electronic communications and related technologies to remain competitive and professional. And the strategic thinking and processes to manage public relations programs and campaigns have become indispensable.

If we use a "preventive medicine" approach to healthy relationships with the media, we need to identify the top 10 public relations mistakes that we want to avoid. Here's the PR "Doctor" top 10 mistakes to avoid public relations.

1. Do not think you use a strategic approach to develop a strategic plan for public relations.

2. Do not build and maintain positive relationships with current editors, journalists, et al within the targeted areas of media coverage.

3. Inability to maintain and update lists of media to ensure the latest information of contact for the media.

4. Using "form letter" or "generic e-mail" to contact the media.

5. Failure to use "targeted" lists average when pitching reporters.

6. It is not accessible, sensitive and easy to contact with journalists.

7. Failure to provide easy-to-access information for the media.

8. Duplication of contacts in your organization to the journalists themselves.

9. Failure to analyze and measure your news coverage of public relations efforts.

10. Failure to say thank you!

After reading the above list, not any of these mistakes apply to you and / or your public relations? If you answered yes, there's good news. There are "antidotes" to these errors .......